{"id":2465,"date":"2025-09-30T12:56:52","date_gmt":"2025-09-30T10:56:52","guid":{"rendered":"https:\/\/arterraceramica.com\/?p=2465"},"modified":"2026-01-12T17:26:25","modified_gmt":"2026-01-12T16:26:25","slug":"arterra-eine-neue-marke-die-tourismus-und-keramik-in-talavera-de-la-reina-vereinen-moechte","status":"publish","type":"post","link":"https:\/\/arterraceramica.com\/de\/arterra-eine-neue-marke-die-tourismus-und-keramik-in-talavera-de-la-reina-vereinen-moechte\/","title":{"rendered":"ARTERRA, eine neue Marke, die Tourismus und Keramik in Talavera de la Reina vereinen m\u00f6chte"},"content":{"rendered":"

Talavera de la Reina \u2013 An diesem Montag waren die Stadtr\u00e4tin f\u00fcr Tourismus und Handwerk, Gelen Delgado, sowie Fernando Portela, Projektkoordinator von CeramiTUR<\/strong>, zu Gast in der Radiosendung Hoy por Hoy Talavera<\/em>. Sie waren gerade aus Katalonien zur\u00fcckgekehrt, wo sie an den Abschlussveranstaltungen des CeramiTUR-Events in der Gemeinde La Bisbal d\u2019Empord\u00e0 teilgenommen hatten.<\/p>\n

Dieses Treffen markiert den Abschluss mehrerer Monate intensiver Arbeit, in denen Keramik als strukturiertes, barrierefreies, digitales und hochwertiges Tourismusprodukt aufgewertet wurde, das in der Lage ist, nationale und internationale Besucher anzuziehen und neue Chancen f\u00fcr die lokale Entwicklung zu schaffen.<\/p>\n

Wir sprachen mit Delgado und Portela \u00fcber diese Monate, in denen das Projekt verschiedenen Bev\u00f6lkerungsgruppen und Altersstufen die M\u00f6glichkeit geboten hat, den Herstellungs- und Gestaltungsprozess dieses Materials, das ein zentrales Identit\u00e4tsmerkmal unserer Stadt ist, aus n\u00e4chster N\u00e4he kennenzulernen.<\/p>\n

Menschen mit unterschiedlichen Behinderungen, Frauen, die Opfer geschlechtsspezifischer Gewalt sind, sowie Nutzer der Psychiatrieeinheit und der UCA von Talavera standen in den vergangenen Monaten im Mittelpunkt von Workshops und gef\u00fchrten Besichtigungen. Eine Gelegenheit zum Lernen, aber auch f\u00fcr barrierefreie Freizeitgestaltung.<\/p>\n

Nach dem Auslaufen der europ\u00e4ischen Finanzierung entsteht nun eine neue Marke: ARTERRA<\/strong>, die diese Initiative fortsetzen und in den kommenden Monaten weitere Workshops sowie sogar einen nationalen T\u00f6pferwettbewerb integrieren m\u00f6chte.<\/p>\n","protected":false},"excerpt":{"rendered":"

Talavera de la Reina \u2013 An diesem Montag waren die […]<\/p>\n","protected":false},"author":2,"featured_media":2464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[120],"tags":[],"class_list":["post-2465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein"],"yoast_head":"\nARTERRA, eine neue Marke, die Tourismus und Keramik in Talavera de la Reina vereinen m\u00f6chte - ARTERRA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arterraceramica.com\/de\/arterra-eine-neue-marke-die-tourismus-und-keramik-in-talavera-de-la-reina-vereinen-moechte\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ARTERRA, eine neue Marke, die Tourismus und Keramik in Talavera de la Reina vereinen m\u00f6chte - 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