{"id":2453,"date":"2025-09-30T13:05:41","date_gmt":"2025-09-30T11:05:41","guid":{"rendered":"https:\/\/arterraceramica.com\/?p=2453"},"modified":"2026-01-12T17:27:36","modified_gmt":"2026-01-12T16:27:36","slug":"environ-300-personnes-ont-profite-des-procedes-artisanaux-de-talavera-grace-a-ceramitur","status":"publish","type":"post","link":"https:\/\/arterraceramica.com\/fr\/environ-300-personnes-ont-profite-des-procedes-artisanaux-de-talavera-grace-a-ceramitur\/","title":{"rendered":"Environ 300 personnes ont profit\u00e9 des proc\u00e9d\u00e9s artisanaux de Talavera gr\u00e2ce \u00e0 CeramiTUR"},"content":{"rendered":"

La conseill\u00e8re municipale au Tourisme et \u00e0 l\u2019Artisanat, Gelen Delgado, a soulign\u00e9 qu\u2019apr\u00e8s 20 ateliers et 4 visites guid\u00e9es, le projet CeramiTUR s\u2019est achev\u00e9 \u00e0 Talavera avec des r\u00e9sultats et des impressions \u00ab tr\u00e8s positifs \u00bb. Environ 300 personnes de profils tr\u00e8s divers ont pu exp\u00e9rimenter personnellement \u00ab l\u2019art de sentir la terre entre leurs doigts et la difficult\u00e9 de peindre une pi\u00e8ce \u00bb, ce qui les a conduites \u00e0 appr\u00e9cier \u00ab nos proc\u00e9d\u00e9s artisanaux, d\u00e9clar\u00e9s Patrimoine culturel immat\u00e9riel de l\u2019humanit\u00e9 \u00bb.<\/strong><\/p>\n

Elle s\u2019est exprim\u00e9e lors d\u2019une conf\u00e9rence de presse accompagn\u00e9e de Fernando Portela, dynamiseur du projet ; de Cristina Vilches, organisatrice d\u2019activit\u00e9s inclusives et de sensibilisation ; et de Mar\u00eda Godoy, agente de promotion touristique et de diffusion.<\/p>\n

Gelen Delgado a rappel\u00e9 que CeramiTUR est un projet n\u00e9 dans le but de renforcer la c\u00e9ramique comme attrait touristique et de transformer le savoir-faire traditionnel en offres touristiques de qualit\u00e9, inclusives et attractives, tant pour les habitants que pour les visiteurs. L\u2019initiative a \u00e9t\u00e9 men\u00e9e par Talavera avec l\u2019Association Espagnole des Villes de la C\u00e9ramique, en collaboration avec des municipalit\u00e9s \u00e0 tradition c\u00e9ramiste (Agost, Alba de Tormes, Bail\u00e9n, La Bisbal d\u2019Empord\u00e0, La Rambla, Manises, Mota del Cuervo et Onda), et financ\u00e9e par le Plan de Relance, de Transformation et de R\u00e9silience de l\u2019Union europ\u00e9enne \u2013 Next Generation EU.<\/p>\n

ACTIONS CERAMITUR<\/strong><\/p>\n

La conseill\u00e8re a expliqu\u00e9 que le programme CeramiTUR dans la ville s\u2019est articul\u00e9 autour de deux axes principaux englobant l\u2019ensemble du projet : la promotion touristique et la diffusion, ainsi que la sensibilisation, l\u2019inclusion et l\u2019accessibilit\u00e9.<\/p>\n

Le premier axe a permis de rapprocher le processus artisanal de jeunes en risque d\u2019exclusion sociale ; de femmes et d\u2019enfants victimes de violences de genre ; de mineurs sous mesures de protection ; de personnes en situation de handicap intellectuel, physique ou sensoriel ; de personnes disposant de revenus minimums ; et de r\u00e9fugi\u00e9s, en collaboration avec la Croix-Rouge.<\/p>\n

Des ateliers ont \u00e9galement \u00e9t\u00e9 organis\u00e9s avec des entit\u00e9s telles qu\u2019ALPADIF ; avec des personnes malvoyantes en collaboration avec l\u2019ONCE ; avec des \u00e9l\u00e8ves en situation de handicap intellectuel \u00e0 Manos Artesanas ; avec des participants d\u2019APACE atteints de paralysie c\u00e9r\u00e9brale et de handicaps ; un cours de terre et de peinture \u00e0 l\u2019Unit\u00e9 des conduites addictives et de psychiatrie ; ainsi qu\u2019un itin\u00e9raire avec l\u2019association \u00ab Con Otro Sentido \u00bb, permettant \u00e0 des personnes \u00e0 mobilit\u00e9 r\u00e9duite et aux capacit\u00e9s diverses de profiter du patrimoine de la ville sans barri\u00e8res.<\/p>\n

Dans le cadre du second axe \u2014 la promotion touristique \u2014 des associations professionnelles ont particip\u00e9 \u00e0 des itin\u00e9raires et \u00e0 des ateliers de poterie ou de peinture, notamment des guides touristiques officiels de Tol\u00e8de, des professionnels et entreprises du tourisme, des associations de familles nombreuses de Talavera et de Madrid, des jeunes de 14 \u00e0 35 ans lors d\u2019un atelier de peinture \u00e0 la Maison de la Jeunesse, des habitants de Talavera et des particuliers inscrits librement.<\/p>\n

Delgado a soulign\u00e9 que toutes ces actions ont constitu\u00e9 \u00ab un v\u00e9ritable dynamiseur pour les ateliers artisanaux \u00bb et ont accru l\u2019int\u00e9r\u00eat et la reconnaissance du secteur, ainsi que la valeur et l\u2019effort que les artisans consacrent \u00e0 la cr\u00e9ation de chaque pi\u00e8ce c\u00e9ramique.<\/p>\n

Cette ann\u00e9e, une augmentation du nombre d\u2019\u00e9l\u00e8ves inscrits aux formations de C\u00e9ramique artistique (cycle sup\u00e9rieur) et de D\u00e9coration c\u00e9ramique (cycle interm\u00e9diaire) \u00e0 l\u2019\u00c9cole d\u2019Art de Talavera a \u00e9galement \u00e9t\u00e9 constat\u00e9e.<\/p>\n

\u00ab Nous pouvons donc c\u00e9l\u00e9brer que notre c\u00e9ramique \u2014 notre fiert\u00e9 en tant que Talaveranos et notre signe distinctif \u2014 occupe peu \u00e0 peu la place qu\u2019elle m\u00e9rite. \u00bb<\/p>\n

Elle a \u00e9galement remerci\u00e9 toutes les personnes ayant rendu possible le d\u00e9veloppement de ces activit\u00e9s, en particulier les artisans et professionnels du tour et de la peinture, qui \u00ab ont ouvert leurs portes pour proposer des ateliers qui resteront dans la m\u00e9moire de tous les participants et ont montr\u00e9 avec soin et d\u00e9licatesse leur travail quotidien \u00bb.<\/p>\n

Le projet a \u00e9galement inclus des actions transversales avec une \u00e9quipe multim\u00e9dia, qui a enregistr\u00e9 des contenus et des ressources li\u00e9s aux commerces utilisant la c\u00e9ramique sur leurs fa\u00e7ades ou leur vaisselle, ainsi qu\u2019au patrimoine \u2014 fresques, basilique, ponts mettant en valeur la c\u00e9ramique et l\u2019azulejer\u00eda \u2014 et deux masterclasses, l\u2019une consacr\u00e9e \u00e0 la peinture et \u00e0 la d\u00e9coration et l\u2019autre \u00e0 la poterie, afin de montrer l\u2019ensemble du processus de fabrication d\u2019une pi\u00e8ce c\u00e9ramique.<\/p>\n

L\u2019ensemble de ce mat\u00e9riel sera mis en ligne sur une plateforme web multilingue centralisant l\u2019offre c\u00e9ramico-touristique, permettant de planifier des voyages, de consulter les activit\u00e9s, d\u2019effectuer des r\u00e9servations et d\u2019acc\u00e9der \u00e0 des contenus multim\u00e9dias inclusifs.<\/p>\n

ROUTE NATIONALE DE LA C\u00c9RAMIQUE<\/strong><\/p>\n

Enfin, la cr\u00e9ation d\u2019une Route Nationale de la C\u00e9ramique a \u00e9t\u00e9 annonc\u00e9e, un projet touristique et culturel coordonn\u00e9 par l\u2019Association Espagnole des Villes de la C\u00e9ramique, visant \u00e0 promouvoir le patrimoine c\u00e9ramique de l\u2019Espagne \u00e0 travers des exp\u00e9riences immersives dans les villes associ\u00e9es et \u00e0 s\u2019aligner sur la Route Europ\u00e9enne.<\/p>\n

La route comprendra des visites de mus\u00e9es, de fours traditionnels, de centres d\u2019interpr\u00e9tation, des ateliers participatifs avec des c\u00e9ramistes locaux, des itin\u00e9raires th\u00e9matiques, des activit\u00e9s \u00e9ducatives, des exp\u00e9riences familiales, de la gastronomie et des h\u00e9bergements li\u00e9s \u00e0 la c\u00e9ramique.<\/p>\n

Un Concours National de Poterie est \u00e9galement pr\u00e9vu pour 2026.<\/p>\n

Fernando Portela a annonc\u00e9 qu\u2019\u00e0 l\u2019issue de CeramiTUR, une nouvelle marque sera lanc\u00e9e comme identit\u00e9 de la Route Nationale de la C\u00e9ramique : ARTERRA \u2013 \u00ab Des lieux o\u00f9 la terre prend vie \u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"

La conseill\u00e8re municipale au Tourisme et \u00e0 l\u2019Artisanat, Gelen Delgado, […]<\/p>\n","protected":false},"author":2,"featured_media":2452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[119],"tags":[],"class_list":["post-2453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"yoast_head":"\nEnviron 300 personnes ont profit\u00e9 des proc\u00e9d\u00e9s artisanaux de Talavera gr\u00e2ce \u00e0 CeramiTUR - ARTERRA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arterraceramica.com\/fr\/environ-300-personnes-ont-profite-des-procedes-artisanaux-de-talavera-grace-a-ceramitur\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Environ 300 personnes ont profit\u00e9 des proc\u00e9d\u00e9s artisanaux de Talavera gr\u00e2ce \u00e0 CeramiTUR - 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