{"id":2462,"date":"2025-09-30T12:56:52","date_gmt":"2025-09-30T10:56:52","guid":{"rendered":"https:\/\/arterraceramica.com\/?p=2462"},"modified":"2026-01-12T17:27:40","modified_gmt":"2026-01-12T16:27:40","slug":"arterra-une-nouvelle-marque-qui-vise-a-unir-le-tourisme-et-la-ceramique-a-talavera-de-la-reina","status":"publish","type":"post","link":"https:\/\/arterraceramica.com\/fr\/arterra-une-nouvelle-marque-qui-vise-a-unir-le-tourisme-et-la-ceramique-a-talavera-de-la-reina\/","title":{"rendered":"ARTERRA, une nouvelle marque qui vise \u00e0 unir le tourisme et la c\u00e9ramique \u00e0 Talavera de la Reina"},"content":{"rendered":"<p data-start=\"1744\" data-end=\"2109\">Talavera de la Reina \u2013 Ce lundi, la conseill\u00e8re municipale au Tourisme et \u00e0 l\u2019Artisanat, Gelen Delgado, et Fernando Portela, coordinateur du projet <strong>CeramiTUR<\/strong>, ont \u00e9t\u00e9 invit\u00e9s dans l\u2019\u00e9mission <em data-start=\"1935\" data-end=\"1957\">Hoy por Hoy Talavera<\/em>. Ils revenaient tout juste de Catalogne, o\u00f9 ils ont particip\u00e9 aux journ\u00e9es de cl\u00f4ture de l\u2019\u00e9v\u00e9nement CeramiTUR, dans la commune de La Bisbal d\u2019Empord\u00e0.<\/p>\n<p data-start=\"2111\" data-end=\"2424\">Cette rencontre marque la fin de plusieurs mois de travail au cours desquels la c\u00e9ramique a \u00e9t\u00e9 valoris\u00e9e comme un produit touristique structur\u00e9, accessible, num\u00e9rique et de grande qualit\u00e9, capable d\u2019attirer des visiteurs nationaux et internationaux et de g\u00e9n\u00e9rer de nouvelles opportunit\u00e9s de d\u00e9veloppement local.<\/p>\n<p data-start=\"2426\" data-end=\"2696\">Nous avons \u00e9chang\u00e9 avec Delgado et Portela sur ces mois durant lesquels le projet a offert \u00e0 diff\u00e9rents collectifs et tranches d\u2019\u00e2ge la possibilit\u00e9 de d\u00e9couvrir de pr\u00e8s le processus de fabrication et de cr\u00e9ation de ce mat\u00e9riau, v\u00e9ritable signe distinctif de notre ville.<\/p>\n<p data-start=\"2698\" data-end=\"2998\">Des personnes en situation de handicap, des femmes victimes de violences de genre, ainsi que des usagers de l\u2019unit\u00e9 de psychiatrie et de l\u2019UCA de Talavera ont \u00e9t\u00e9 les protagonistes d\u2019ateliers et de visites guid\u00e9es ces derniers mois. Une opportunit\u00e9 d\u2019apprentissage, mais aussi de loisirs accessibles.<\/p>\n<p data-start=\"3000\" data-end=\"3231\">Apr\u00e8s la fin du financement europ\u00e9en, une nouvelle marque voit d\u00e9sormais le jour : <strong>ARTERRA<\/strong>, qui vise \u00e0 poursuivre cette initiative et \u00e0 int\u00e9grer, dans les mois \u00e0 venir, davantage d\u2019ateliers ainsi qu\u2019un concours national de poterie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Talavera de la Reina \u2013 Ce lundi, la conseill\u00e8re municipale  [&#8230;]<\/p>\n","protected":false},"author":2,"featured_media":2461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[119],"tags":[],"class_list":["post-2462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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